Hayley Lim
Art Director & Designer

Port of Montreal

The Port of Montreal is a small, inland port in Eastern Canada. These factors allow it to handle cargo more flexibly and efficiently than much larger competitors. However, because it competes with ports like New York and Boston, it is rarely top of mind for industry executives. To change this, the Port needed a new platform that expressed its "Ship different" ethos.

Presenting Form & Flow: The Art of Shipping.

The Port embodies both these contrasting yet complementary forces. It represents form through its complex machinery, cargo, and expert processes. But it also expresses the flow of trade routes, efficient operations, and connectivity. We created a print campaign that featured a flexible grid system that showed inherent structure and movement within the materials and machinery at the Port.

Photography - Its expansive docks became the subject of the photography campaign. Through the lens, industrial elements transformed into objects of unexpected beauty that revealed the Port’s dual nature.

Design - The resulting photos were laid out in a flexible design grid system that itself exemplified the principles of form and flow. This allowed for precise, consistent messaging that could be adapted to key markets.


Client: The Port of Montreal
Director of Marketing and Cruises: Yves Gilson

Agency: Ogilvy Montreal

Exec. Creative director: Alexandre Emond-Turcotte
Art Director: Hayley Lim
Copywriter: Ayesha Lobo
Exec. VP, Strategy: Marc Gagnier
Group Accuont Director: Lina Castrechini

Photography Studio: Consulat
Photographer: Alexi Hobbs
Producer: Elyse Belmont-Stroh
Photo Assistant: Renard Lafreniere, Tom Berthelot