For the inaugural edition of Marché ASIASIE, an Asian market featuring Montreal-based Asian merchants and performers, the branding needed to stand out during AAPI month and be representative of the wide variety of Asian cultures featured at the event. The branding is inspired by red lanterns, a staple of many Asian night markets. The graphic illustrations are modular and flexible to fit every medium, big or small. 

The goal was to create an event identity that was elegant, bold and celebrates the diversity of Asian cultures.