Hayley Lim
Art Director & Designer

Charlotte Cardin - Phoenix

For Charlotte Cardin's debut full-length album, the design needed to be striking and colourful, just like the album's title: Phoenix. The cover depicts two versions of Charlotte: one facing the past and the other looking towards the future. Bathed in bright orange, the cover itself conveys the burning of one's past self in order to be reborn. We created a lyric book zine and posters along with a deluxe version of the album, featured in blue.

The album won two Juno Awards in 2022, for Album of the Year and Pop Album of the Year.


Musical Artist: Charlotte Cardin
Label: Cult Nation

Creative Direction by Maddy Denley
Art Direction/Design by Hayley Lim
Photography: Jean Pierrot, Alexis Belhumeur, Pegah Farah, Gaëlle Leroyer, Marco Royal
Case Study Photos: Charles Spina