Hayley Lim
Art Director & Designer

Kollektiv Turmstrasse

Kollektiv Turmstrasse, also known as KTS, is a popular techno group based out of Berlin, needed a new brand direction as the duo parted ways. The design had to be a strong, new statement and still work with the idea of the band name, Kollektiv Turmstrasse. “Turmstrasse” means tower street in German, so the symbol I created was two half shapes and when aligned, form a T and a stackable tower. 

The tower logo is frequently used as a graphic device, to symbolize the still present idea of a collective and show the unity in two opposing forces. 


Art Direction & Design: Hayley Lim

Studio: Baillat Studio
Creative Direction: JS Baillat
Design: Hayley Lim, Claudia Deneault-Robillard
Motion: Jacob Newnham
Project Manager: Samuel Gauveau des Aulniers